Sunday May 01 2011
We are slowly expanding our apparel selection at Feature. Sticking to the same direction as our footwear selection we are going to carry brands that aren't readily available in Las Vegas. With that being said we have just received our first delivery from Nudie Jeans. Most people don't know much about Nudie but one of their core beliefs is in protecting the environment which is why they use all organic denim. See the excerpt below from their website! Denim is made of cotton, which causes great damage to our environment both in terms of water consumption (7000 to 29.000 litres of water for each kilogram of ready garment) and in terms of poisonous substances and insecticides. Cotton fields stand for 25% of all insecticides worldwide! Air, water and other natural resources are critical to any kind of future, and therefore essential to the future of business. In denim production we see a lot of potential to make a difference for the environment. Our denim producers are ahead on developing organic denim, both out of 100% organic cotton and as blended yarn, where they blend in organic cotton into the normal production. Every step of the production follows detailed and accurate rules that makes it organic denim. The cotton comes from organic production, and the spinning, dyeing and finishing of the yarn is also carried out according to ecological procedures. Making use of ecological stuff, like potato starch and pre-reduced indigo, any kind of chemical stuff is excluded from the schedule of operation, in order to respect these principles to 100%.