Established in 1920 by Ehrhardt Koch in Buffalo, New York, the American headwear company New Era was brought onto the scene in order to consistently craft high-quality hats for the general public. Since its early inception over a hundred years ago, the brand has massively grown into a full-fledged lifestyle headwear brand. New Era became the official headwear partnership for the MLB after joining forces with the Cleveland Guardians. Additionally, New Era has also gained exclusive headwear rights to the NFL and NBA. The 59FIFTY Fitted is the brand’s most well-known item but is also known for baseball caps, beanies, snapbacks, and more. By spotlighting iconic sports teams like the Los Angeles Dodgers, New York Yankees, and Atlanta Braves, New Era continues to remain a cultural icon for generations to come.
At FEATURE we take pride in our premium headwear offerings. Our ongoing FEATURE x New Era collaboration makes up a majority of this collection. First starting in 2018, this collaboration has introduced ‘FEATURE’ renditions of classic New Era headwear silhouettes, primarily the 59FIFTY FItted. Over the past four years, a selection of headwear between both brands has been introduced to the world, all while spotlighting iconic sports teams, including local Las Vegas teams such as the Las Vegas Raiders and the University of Nevada, Las Vegas. These most recent collaborations include FEATURE x New Era ‘Night Vision,’ FEATURE x New Era ‘Earth,’ FEATURE x New Era ‘Opal,’ and most recently, FEATURE x New Era ‘Pride.’ Featuring an exclusive three-pin pack of pride-inspired pins, this exclusive collection is a headwear must-have for any collection.
Honoring the LGBTQ+ community, this exclusive headwear set begins with a polyester construction and a cotton twill undervisor. At the face is an embroidered sports team logo, while at the crown are woven eyelets placed for a breathable experience. At the left side panel is an embroidered New Era flag that is treated with a distinct rainbow hue, referencing the LGTBQ+ community’s rainbow flag. At the right side panel is a rainbow World Series patch. Underneath the flat brim is a grey hue, while the exclusive three-pack of pride-inspired pins are provided for a finishing touch. These enamel pins can be worn by either putting the pin into the woven eyelet or piercing through the material directly.
Our exclusive FEATURE x New Era ‘Pride’ headwear collection is available now at all retail locations + online.