Founded by well-known fashion creative Matthew Williams in 2015, 1017 ALYX 9SM emphasizes sustainability and eco-friendly production throughout their brand. Produced in Italy and based in New York City, 1017 ALYX 9SM is inspired by both California and New York City skate, punk, and club subcultures. The brand fuses high fashion and streetwear aesthetics. Widely known for their iconic roller coaster buckles on various accessories, the brand displays a solid commitment to detail, innovation, and new ideas. 1017 ALYX 9SM has gained immense popularity since its origin and has been worn by several high-profile celebrities, including Travis Scott, Drake, A$AP Rocky, and more. The brand has also collaborated with household brands such as Nike, Moncler, and Stussy.