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WienerBlut is an independent perfume house based in Vienna. The company was founded in 2009 by Alexander Lauber. The first product was launched based on the deconstruction and remodeling of 19th-century perfume recipes of Imperial Vienna. The term “WienerBlut” was coined in 1873 and describes the unique blend of archness and hedonism attributed to Viennese.
WienerBlut perfumes are created based on original formulas and fads of 19th century Vienna. Lauber considers a perfume luxury based on its authenticity and the quality of its ingredients. He formed an interest in scents from a young age as he believed that each place he lived had a specific scent that he could tie to a memory.
WienerBlut is passionate about producing sustainable and minimalist packaging. For their bottles, they focused on using them in a sustainable way by keeping them mostly unbranded which allows them to be reused once empty. They prefer using simple and minimalistic packaging so it does not take away from the aesthetic of the actual perfume.