Introducing Rassvet (Paccbet) to the Feature Roster

Introducing Rassvet (Paccbet) to the Feature Roster

Marissa Villamor

Introducing Rassvet (Paccbet) to the Feature roster. 

Rassvet (Paccbet) is a Rusian skateboarding clothing company founded in 2016 by Gosha Rubchinskiy and pro-skateboarder Tolia Titaev. The brand is focused on the new generation of young Russian rebels and exploring their style and culture by re-inventing classic skatewear silhouettes. Paccbet is pronounced Rassvet in English, thus giving the brand two ways to say it depending on where you are in the world.

The name Paccbet means sunrise or dawn in Russian, that reflects Gosha’s mantra of finding the beauty in the stereotypical Russian culture and bringing it to light. Gosha has been showcasing this message in all of his collections since the very beginning. He wants the brand to showcase what it means to be young and Russian in the post-soviet world and his use of Paccbet shows optimism and youth for the next generation. 

The brand showcases a variety of jeans, pants, sweaters and streetwear silhouettes with subtle Russian aesthetics such as Cyrillic script or graphic prints. Produced by Commes des Garcons, Goasha has quickly risen as one of the most important menswear designers. Under the CDG umbrella, he’s worked for Supreme, Pitti Uomo in Florence and debuted his first brand DOUBLECHEESEBURGERVF, otherwise known as Valentin Fufaev. 

The latest collection from Rassvet features t-shirts, sweatshirts, headwear, accessories and more. A variety of t-shirts and sweatshirts can be seen from basic apparel to more loud pieces with signature graphics. Accessories can be seen from socks to skateboards with Rassvet’s signature logo on it. Track jackets and track pants are also available. 

Since the inception of Rassvet (Paccbet), the brand has grown into a full-fledged stand-alone brand. The brand has gained notable popularity from a variety of brands and can be seen in collaborations with Carhart and Russell Athletic and Hi-Tec Sportwear and more.

To shop the latest Rassvet (Paccbet) collection click here

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