Introducing our New mobile App, a seamless way to shop the latest in fashion, footwear, and lifestyle.
FEATURE is home to over 150 of the most exclusive and sought-after brands, including Nike, adidas Originals, Stüssy, Stone Island, Comme des Garcons, and more. Along with our name brands, we also stock our own private in-house label that features a selection of ready-to-wear apparel and graphics that encompass our mantra: ‘All Things Good.’ Join the FEATURE Family today to stay up to date on the latest collections, sneaker releases, and more, all within our app.
Chinatown Market was founded in 2016 by Michael Cherman. Previous to starting Chinatown Market, Cherman ran the brand ICNY, designed Kith’s famous box logo and creatively helped with a multitude of other brands. The Chinatown Market clothing brand was inspired by the spirit of Canal Street New York City’s bootleg culture and is easily recognized by its smiley face logo.
Chinatown Market uses whimsical graphics and bold colored tees for a unique streetwear aesthetic. The iconic smiley face logo comes from the classic smiley face that is found on shopping bags throughout New York. The iconic logo can be found on a number of accessories from basketballs to bags and is an official collaboration with The Smiley Company. The brand wants to represent positivity through its logo and graphics.
Chinatown market strays away from limited-releases and has the goal to create a community in which everyone has access to be a part of it. Their collections feature Chinatown Market t-shirts, graphics, accessories and more.