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Founded by Rhuigi Villaseñor in 2015, Rhude is a Los Angeles based label that sits somewhere between high end streetwear and contemporary menswear. The brand is known for recreating wardrobe classics with a modern twist while using premium textiles and cut-and-sew construction. The concept of RHUDE came from Villaseñor's personal experience growing up in the Philippines and moving to Southern California at an early age; and also is a reflection of modern socioeconomic status.
RHUDE is most known for its iconic Traxedo pants, which is a mix of track pants and tuxedo pants fused into one, Marlboro-inspired graphics and pill-shaped zippers. Villaseñor uses his brand to tell personal stories and experiences throughout the different collections and pulls inspiration from Western-American society.
RHUDE has gained traction from a variety of high-profile artists including Kendrick Lamar when he wore a RHUDE bandana shirt at the BET Music Awards. Since then, Villaseñor has developed a multitude of collections and has expanded into eyewear and women’s fashion. He also has gained traction from other brands to create meaningful collaborations, including the latest PUMA x RHUDE collaboration in early 2020. As well as a long list of A-list celebrities can be found wearing the brand from LeBron James, Justin Bieber and Odell Beckham Jr.