FEATURE x Saucony ‘Chocolate Chip’ + Apparel Capsule

FEATURE x Saucony ‘Chocolate Chip’ + Apparel Capsule

Haven Neiman

FEATURE x Saucony

‘Chocolate Chip’ + Apparel Capsule

In 2014, FEATURE made its sneaker collaboration debut with heritage sneaker brand Saucony. By focusing on retro running shoes that utilize new colorways, bold silhouettes, and premium materials, the start of this collaboration would emphasize distinct Las Vegas aesthetics. This collaboration would begin the ‘High Roller’ Pack, a set of signature Saucony footwear silhouettes that utilize casino-themed motifs throughout each sneaker, inspired by FEATURE’s hometown roots of Sin City. The FEATURE x Saucony Shadow 6000 ‘Chocolate Chip’ is the final iteration of the ‘High Roller’ Pack. To celebrate the sneaker’s release on Saturday, January 29, along with the sneaker will be a coinciding collection of apparel and headwear.


The last installment of the exclusive FEATURE x Saucony ‘High Roller’ Pack features the Shadow 6000 ‘Chocolate Chip.’ This silhouette’s rich heritage is inspired by vintage Las Vegas casinos and features a vast array of signature materials that nod to the series’ grand finale. The ‘Chocolate Chip’ utilizes brown, pink, and different variants of white as we pay homage to the retro versions of the $5,000 casino chips. The FEATURE x Saucony Shadow 6000 ‘Chocolate Chip’ is designed with Las Vegas aesthetics in mind with its nubuck base and outer toe box featuring woven mesh in a signature chocolate colorway. This paneling aligns with the different types of leather and suede overlays. Saucony’s signature three-dot branding appears at the side panels.

“Lucky You!”

This re-envisioned design utilizes faux pony hair at the base, smooth leather at the wave, and a green velvet fabric within the dots, nodding to the green felt often seen on poker tables. The same green hue is transferred onto the heel and is also a prominent color placed within the rest of the branding in the silhouette. Saucony’s minimalist motif is printed at the toe box, while the ‘Lucky You!’ slogan is seen within the inner panel of the sneaker. While pairing seamlessly with the neutral hues, the tongue is treated with shaggy mauve-colored suede material, blending within our FEATURE version of the classic $5,000 casino chip debossed in a smooth leather plate. This same imagery is seen within the sneaker’s footbed screen-printed. Natural color-blocking is also placed within the rubber outsole, while the adjustable flat cotton laces are completed with FEATURE branding at the plastic aglets. For a closer look at the sneaker, watch the video below.



Alongside the FEATURE x Saucony Shadow 6000 'Chocolate Chip' is an exclusive coinciding apparel capsule that takes signature branding and vintage casino iconography into account. Influenced by classic Las Vegas aesthetics, the FEATURE Gaming Dept. Tee features an authentic 6.5oz medium weight 220 GSM cotton-cut construction, resulting in optimal breathability and comfort. Seen in Dove and Chocolate Fondant hues, the silhouette is made for a standard fit and incorporates a ribbed neckline with screen-printed branding and graphics intertwined throughout the front and rear. These graphics are inspired by vintage Las Vegas casino motifs, such as the iconic Stardust Resort and Casino, along with classic poker chips. Along with this silhouette is the FEATURE Lucky You Tee. Receiving the same cotton-cut treatment and fit, this ribbed graphic dee proudly displays the screen-printed phrase ‘Luck You!’ Domestically made and seen in Brown Sugar and Black, this tee is complete with a ribbed neckline and additional imagery placed at the rear.

The FEATURE Casino L/S Tee emphasizes classic Las Vegas heritage with its screen-printed poker table graphics that comprise the front of the silhouette while intertwining signature FEATURE branding. Crafted domestically from 6.5oz medium weight cotton, the shape is made for a standard fit and is seen in Black and Falcon colorways. The silhouette is tied together with a ribbed neckline for optimal detailing. In addition to tops, the apparel capsule also includes a selection of bottoms to upgrade your graphics collection, as seen in the FEATURE Logo Short. Seen in Nostalgia Rose and Chocolate Fondant hues, the shorts proudly nod to vintage Las Vegas, as its silhouette displays screen-printed branding from FEATURE at the left thigh. The shorts are crafted domestically from 14 oz heavyweight 475 GSM cotton while incorporating an elastic ribbed waistband and side pockets for a functional touch.


Headwear is also featured in this exclusive capsule, as seen with the FEATURE Gaming Dept. Trucker. This silhouette incorporates a polyester foam front with netted material placed along the side for breathability. The structured front displays screen-printed stars inspired by the iconic Stardust Resort and Casino intertwined with poker chips and a showgirl. The adjustable snapback closure at the rear offers a functional finish.

Perfect for cooler temperatures, the FEATURE apparel capsule includes hoodies and sweatpants. The FEATURE Academy Hoodie is made for an oversized fit and seen in Chocolate Fondant and Black colorways. The hoodie is crafted domestically and includes a 14 oz heavyweight 475 GSM cotton silhouette for optimal comfort and breathability. Ribbed details can be seen at the cuffs and hem. At the same time, its primary spotlight is the screen-printed ‘Las Vegas’ aligned with FEATURE branding, further emphasizing the vintage casino inspiration. The FEATURE Lucky You Sweatpants embody both labels’ aesthetics. This comfortable yet bold silhouette is crafted domestically from 14 oz heavyweight 475 GSm cotton for a standard fit and incorporates elastic detailing at the waistband and cuffs. The side pockets provide functionality, while the phrase ‘Lucky You!’’ and branding spotlight the entirety of the design.


Don’t miss out on the FEATURE x Saucony Shadow 6000 ‘Chocolate Chip’s release on Saturday, January 29, along with its coinciding exclusive apparel capsule. 


To gain early access to this drop, click HERE. Stay tuned by following us on Instagram @FEATURE to learn more about this exclusive collaborative sneaker + capsule.

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