Thursday Apr 15, 2021

From the Mind of Jason Dill | Fucking Awesome SS21 Available Now

The story of Jason Dill started long before Fucking Awesome as his impressive skateboarding skills spoke for themself. Exploring the streets of New York as a young adult, Dill found himself working with talented and prolific athletes and designers. During his time with Alien Workshop, Dill was able to connect with people that shared the same lifestyle and creative mindset as himself. He ended up experimenting with silk screening and creating his own t-shirts which showcased unapologetic and unconventional designs. With his apartment placed in the heart of Canal Street in New York City, Dill took inspiration from every corner even if it looked questionable. But his outlook only solidified his brand even more. Whenever he would finish a batch of tees, he would walk to Supreme in Lafayette, drop them off, and carry on with his care-free lifestyle. This is initially how FA began and from this point, it will only get bigger.  

Though the brand had traction, it wasn’t until 2011 when Alien workshop dismantled their team and many were joining forces with other skate labels from Supreme to Enjoi. It was at this point, that Dill had to make a choice and reconsider his brand. But the problem also provided a solution which would be the production of skateboards through Fucking Awesome. This was a huge step for Dill as it almost reinvented what FA initially was. Now skaters had another option when it comes to purchasing decks. As time went on, there was no turning back for Dill as he officially started his own official skate team. This made Fucking Awesome a proper skate company. From there the brand has only become more prominent within skate culture which made its way into streetwear. Many gravitate towards the brand as it utilizes brash and dystopian imagery. There are no specific criteria to FA as it is just an extension of Jason Dill’s mind and how he imagines reality.  With its growing popularity, Fucking Awesome utilizes its platform to highlight incredible athletes and designs. Eventually they would take on a sub-label named HOCKEY as it also spoke to Dill's overall brash aesthetic while drawing emphasis on other collectives. 

The brand takes inspiration from their streetwear comrades, Supreme, as they produce exclusive drops which sell out relatively quickly. The latest spring delivery sticks true to the brand’s aesthetic as graphic tees, hoodies, and skateboards highlight distinct and unapologetic artistry. Utilizing quality cotton and materials within the designs, each piece is made for a comfortable fit that can be applied when you’re skating or casually wearing it. 

Taking inspiration from the world we live in, the World Inc Tee has a deeper meaning than what meets the eye. Though it could be different for everyone, the image showcases characters in suits with replaced heads. Dill speaks through his work and this could emulate how he feels about the world we live in. In addition to the World Inc graphic, we also are introduced to the Explosion Tee and Hoodie. A beautiful landscape is infiltrated by an explosion while outlined branding incorporates itself within the image. Though it doesn’t say a lot, the meaning goes far deeper.  To pair nicely with the garments, the collection also includes new styles of their beanies. The Little Stamp  Cuff and Children of A Lesser God Beanie highlight distinct branding upon premium acrylic bases for a breathable and comfortable fit during times of wear. Stepping out of their comfort zone Fucking Awesome also introduces outerwear. The Doctor X Chore Jacket is reminiscent of traditional denim jackets while the Frogman Vest introduces loud graphics upon an unconventional piece of clothing. Both pieces can be easily incorporated into outfits as they provide a bold statement to any style. 

Fucking Awesome’s SS21 collection is available now at our Chinatown and Wynn Las Vegas locations + online. To shop for the latest collection, click here.

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