History of Awake NY

History of Awake NY

Haven Neiman

Awake NY

New Arrivals

Before becoming the brand director at Supreme and eventually the founder of streetwear label Awake NY, Angelo Baque’s early beginnings began in New York, specifically in Richmond Hill, Queens. From a young age, Baque was interested in photography, fashion, and the arts. Once he was old enough, Angelo began taking the one-hour subway train ride down to SoHo as often as he could, resulting in him delving deeper into his interest within the eclectic downtown scene. After interning for The Source Magazine and Fader Magazine, once he became Supreme’s brand director, he helped steer the underground skate shop to become a household name for many. Awake NY was initially born as a side project to accentuate Angelo's creative visions further and was officially established in 2012.


Angelo Baque's label Awake NY was inspired by the city's culturally diverse approach to its people, music, and culture. Baque wanted the brand to combine youthful energy with wearable designs while representing New York's multicultural community spirit. The shape-shifting streetwear label has grown by establishing itself as a contemporary streetwear label, with each offering embodying clever graphics with heavy screen-printed and embroidered branding. Self-described as 'unapologetically New York,' Awake NY has a firm hold of contemporary men's streetwear, with each collection drawing sartorial inspiration from vintage hip hop staples combined with retro 90s throwbacks placed on a selection of apparel such as t-shirts, hoodies, sweatshirts, and a variety of other knitwear. Since it was first established, the label has introduced collaborations with iconic brands such as Asics, Vans, Carhartt WIP, Moncler, New Era, Reebok, Lacoste, and Stüssy.

"Unapologetically New York" 

Awake NY's latest collection spotlights bold patterns and color-filled selections. The vibrant offerings include a range of pieces, including headwear such as beanies along with seasonally-appropriate apparel such as hoodies, sweatshirts, and t-shirts that all embody the brand's commitment to crafting authentic New York-inspired graphic selections. This delivery includes the Awake Script Logo Beanie, seen in Dark Green, Brown, Orange, and Black hues. The Awake Script Logo Beanie is perfect for upgrading any headwear collection. Crafted from a precise cotton blend, the silhouette incorporates a single-fold design. Ideal for all times of wear, the breathable and comfortable beanie includes a signature embroidered flowing script motif that comprises the front of the single-fold, tying together the overall aesthetic.


A selection of elevated sweatsuits are featured in the newest Awake NY delivery. The Awake College Logo Hoodie embodies an elevated approach throughout its silhouette. The design is comprised of cotton terry and incorporates a drawstring hood and a kangaroo pocket for functionality. Ribbed detailing can be seen at the cuffs and hem, while the design's primary spotlight is the screen-printed branding at the chest that is also intertwined with embroidered branding. To pair with its hoodie counterpart are the Awake College Logo Sweatpants. Also comprised of cotton terry fabric, the comfortable silhouette includes an elastic waistband and cuffs for additional comfort. The side pockets provide a functional touch, while the combination of screen-printed and embroidered branding at the left thigh overlap in an eye-catching manner. For a different approach, the Awake Pastel L/S Tee upgrades any graphics collection. Screen-printed artwork of a cake comprises the chest, while screen-printed Awake NY branding appears on the left sleeve. A ribbed neckline and cuffs provide additional detail, while the cotton construction offers a breathable finish.


Awake NY provides the latest collections that spotlight their brand's retro aesthetics combined with signature graphic designs and branding. Awake NY's latest delivery is available now at all retail locations + online. Take another look at these signature pieces by clicking here.

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