Our FEATURE NBA All-Star Pop-Up is happening now through Sunday, 2.19. Influenced by this year’s NBA All-Star Weekend, this exclusive pop-up spotlights our collaborations with New Era, the NBA and Utah Jazz on a selection of apparel, accessories, and headwear. Celebrate this iconic weekend with us during our FEATURE NBA All-Star Weekend Experience. 

Not in Salt Lake City this weekend? Don’t worry, you can still receive exclusive early access to our FEATURE NBA All-Star Capsule drop in collaboration with the NBA, New Era, and Utah Jazz. Receive early access by signing up for SMS here. Early access via SMS starts today, 2.15, at 4 PM PST.

Read below for a closer look at what’s been happening during this multi-day experience. Click here for additional information on the FEATURE NBA All-Star Weekend Experience.

FEATURE NBA ALL-STAR

One of our exclusive capsules spotlighted at the FEATURE NBA All-Star Pop-Up is our FEATURE NBA Capsule. Influenced by the All-Star Weekend being held in Salt Lake City, this apparel and accessory capsule spotlights must-have tees, hoodies, and even accessories for the All-Star Game.

FEATURE POP-UP STORE

Need a wardrobe refresh during your trip to Salt Lake City, or want to snag a must-have piece you can only secure in-store? We have you covered at our FEATURE Pop-Up Store, which features the following premium brands: Amiri, Billionaire Boys Club, Comme des Garçons PLAY, FEATURE, Heron Preston, Mastermind, New Era, Off-White, Palm Angels, ReadyMade, and Saint Michael.

NIKE HOSTED BY FEATURE

Our Nike Pop-Up Shop is a can’t miss while stopping by our FEATURE NBA All-Star Pop-Up in Salt Lake City. Including exclusive sneaker drops from Nike, this multi-day experience also spotlights our one-of-a-kind customization experience to the public that provides fans with custom graphic hoodies from Utah-based designer Ben Barnes.