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Based in Beaverton, Oregon, NIKE, Inc. includes Nike, Converse and Jordan Brands. Originally known as Blue Ribbon Sports, the sportswear company was founded in 1964 by Bill Bowerman and Phil Knight and later became Nike in 1971. Recognized by the iconic slogan “Just Do It,” the company takes its name from Nike, the Greek goddess of victory.
Jordan Brand is a signature shoe and athletic wear brand created by NBA legend, Michael Jordan. Nike first signed Jordan in 1984 and released the Air Jordan 1 in 1985 in the signature black and red colorway inspired by the Chicago Bulls. The Air Jordan 1 became the first shoe to be worn in the NBA with multiple colors and has since transformed into one of the most iconic sneakers of all time.
The Jordan Brand initially focused on creating basketball shoes but has since expanded its offerings to apparel as well. Since Michael Jordan’s retirement in 2003, the Jordan Brand and Air Jordan silhouettes have remained one of the most popular sneakers and brands for all generations. It is recognized for its consistency, innovation and huge fan-base. The Jordan Brand is known for a number of extremely sought-after collaborations including Off-White ℅ Virgil Abloh.