The eponymous label of Marcelo Burlon started in 2012 which can be described as a luxury streetwear brand. Marcelo Burlon takes inspiration from the Patagonia region, 90s club culture and through his life experiences. Burlon was born in the Patagonia region and moved to Italy as a teen. Following his teen years, he began working at one of Milan’s hottest nightclubs where he made big name contacts. Burlon gained a large social circle of big cultural figures from DJing, styling and throwing industry events for brands like Dior, Prada and Chanel. Created in the country of Milan, Marcelo Burlon has created a global phenomenon by drawing in iconic elements from different cultures. Burlon creates his own symbology and celebrates diversity in his fashion line as he does in all aspects of his life and work. He states, “it’s the vision and method that count.” Marcelo Burlon collections feature a variety of contemporary silhouettes from graphic t-shirts, hoodies, pants, and more.  Marcelo Burlon's clothing has gained notable popularity from a variety of high profile celebrities and brands. High-profile celebrities can be seen wearing the brand including LeBron James, Pusha T and Tyga.