Powers came from the mind of Eric Elms as an extension of his contemporary illustrations. The fashion line was initially a side project for Elms but it eventually gained momentum and developed a solidified stance within the streetwear industry. Originally from San Diego, Elms gained formal training in design from the Pratt Institute in New York. After graduating he created a well-respected background in fashion as he gained experience from iconic names such as Nike and Stussy. With this experience he was able to create his own line with a theme that embodies his energetic spirit.
Taking inspiration from his childhood, he remembers how prominent skate culture was and utilizes this style within his work. The overall theme isn’t particular as Elms tries to push the boundaries with new artistry within each graphic tee. His creation of the character, ‘Kilroy’ makes an appearance across many deliveries, acting as a mascot for the brand. Fairly new to the industry, Powers is gaining traction and becoming more prevalent now that they have their very first store in California.